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how we do it

The success of an event is built on the strength and expertise of the team as well as the time and energy devoted to the planning process.  Cerise Events Group assigns a skilled program manager to each account and each event from the initial stages of site selection to the final billing reconciliation and post program analysis. This perfect match and partnership provides for a consistently clear channel of communication between our organization and the client. 

The following elements are just some of the critical aspects of event management that Cerise Events Group handles for clients.

  • Destination—Program development begins with a needs analysis to identify the program objectives.  And, it is from these goals that Cerise Events Group researches and analyzes destinations and property possibilities.  Our comprehensive proposals feature destination/property recommendations, creative itineraries, complete budget projections and day-by-day detail on what will make the event not just a trip but an experience.

  • Budget—Cerise Events Group creates a master line-item budget based on the program objectives. The budget is reviewed, changes made and with client approval the work begins!  A timeline is developed identifying key dates and responsibilities.  Costs and expenditures are monitored throughout planning and budget reviews are held with the clients to deliver one of our goals—no surprise budgeting!

  • Airline Contract Negotiation—We partner with a premier executive agency that understands the challenges of air travel and the rapidly changing security requirements. We work to identify budget parameters and adhere to corporate risk management guidelines. Our combined expertise maximizes value both in terms of program dollars saved and time to our clients.

  • Website Registration—The registration process, customized to specific event requirements, is vital to the success of any program. Cerise Events Group utilizes secure online registration technology that delivers an easy-to-use, flexible and accurate interface with 24/7 access.

  • Hotel Contract Negotiation—With more than 15 years of experience, Cerise Events Group understands the intricacies of hotel contract negotiation. Working from a list of more than 50 negotiating points, we are known for being tough but reasonable.  Our efforts maximize your financial investment while securing the best possible pricing and support.